
Maslow transformed marketing. But his Hierarchy of Needs can also instruct organizational structure. [...]
Nurturing reliable, creative, nimble organizations

Maslow transformed marketing. But his Hierarchy of Needs can also instruct organizational structure. [...]

As organizations grow, alternatives exist to mitigate the inefficiencies of departmental hierarchies. Most of them, including adding people, don't address all the issues. Only embedding staff in multi-disciplinary groups and avoiding the overhead altogether are true solutions. Measurement can also help. [...]

Creativity is not born in a boardroom or a meeting. Brainstorming is vastly over rated. There is nothing quite so laborious and ineffective as ten people sitting in front of a blank page, even if they have a goal in mind. [...]