Why most customer loyalty programs are a crock

modern_test_theory_Crocker.jpg

First there was customer satisfaction. Then loyalty. And of course the whole CRM craze. Why not just settle down and think rationally? [...]

Voluntary disclosure and capital costs

Wachovia National Bank 1906 statement from Wikipedia Commons

Three authors have taken advantage of the natural relationship between capital structure and disclosure to propose a mathematical model to choose a firm's disclosure policy. [...]

Metrics to Manage IT

IT Server banks

IT projects are essentially components of strategic Business initiatives that have paybacks. Use the Business portfolio and its ROI to guide IT. Develop 4 IT scorecards that support and add detail to the portfolio. [...]

Alternatives to address Departmental Inefficiency

As organizations grow, alternatives exist to mitigate the inefficiencies of departmental hierarchies. Most of them, including adding people, don't address all the issues. Only embedding staff in multi-disciplinary groups and avoiding the overhead altogether are true solutions. Measurement can also help. [...]

Manage IT Costs and Culture

Organizations typically leverage less than 50% of current technology. With such a powerful vehicle running at half speed, IT must remain the highest priority in increasing productivity and innovation. [...]